Retail Email Volume Jumps 9% in March
Top online retailers sent each of their subscribers 2.7 promotional emails on average during the week ending March 26, 2010. This represents a 9% increase in average promotional email volume from 2.5...
View ArticleAmericans Blame Insurers, Drug Cos. for Health Costs
Almost three-quarters of US adults are worried about increasing health insurance/care costs and primarily blame insurance and drug companies, according to a recent Harris Interactive/HealthDay survey....
View ArticleTime-starved Consumers Seek ‘Brand Butlers’
The convergence of consumers with limited time and the ease of providing mobile online services is creating a new class of service-oriented “brand butlers,” according to consumer insights firm...
View ArticleiPhone Users Download Most Apps
iPhone users downloaded the most apps in Q4 2009 with an average of 37 per user, according to The Nielsen Company‘s App Playbook. (more…)
View ArticleRetail IT Spending to Exceed $20B
Despite the negative impact of the recession on retail sales, retailers continue to increase their IT investments, according to a new study from ABI Research. (more…)
View ArticleAsia Shines in Tough Global Ad Market
Asia Pacific stood out in a global advertising market that declined 1.6% from 2008 to 2009, according to Nielsen‘s Global AdView Pulse. (more…)
View ArticleFeb. Search Trends Imply Growth
Although overall search query volume dropped 6.2% in February 2010, the 10% drop in February’s number of days implies growth, according to data from compete. (more…)
View ArticleAmericans Get News on Multiple Platforms
The overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, according to the Pew Internet and American Life Project. (more…)
View ArticlePrivate Label Unit, Dollar Share Rise in ’09
Prepacked, UPC-coded private label CPG brands represented 21.8% of unit volume in 2009 while only comprising 10% of items in stores, according to The Nielsen Company. (more…)
View ArticleRewards, Lack of Fees Encourage Credit Card Use
Credit card holders are more likely to use cards that offer rewards and lack annual fees, according to a recent survey conducted by compete. (more…)
View ArticleAdults with Chronic Disease Often Offline
US adults with chronic disease are offline in disproportion to the general population, according to recent data from the Pew Internet & American Life Project and the California HealthCare...
View ArticleUK Leads EU5 Smartphone Adoption
The UK market leads the EU5 in growth of smartphone adoption during the past year, growing 70% to more than 11 million subscribers, according to comScore mobiLens data. (more…)
View ArticleBehind the Curve: Week Ending April 2, 2010
MarketingCharts will be taking off Friday, April 2, 2010 to observe the Good Friday holiday, so Behind the Curve is coming out a day early this week. Below are some links to recent research news,...
View ArticleConsumers Shop Less, Spend Less per Store Trip
A downward trend of US consumers shopping less hit a new low in February 2010, according to data from The Nielsen Company. (more…)
View ArticleMulti-Generational Households Return
The multi-generational family household has been returning in the US since 1980 and at an accelerated pace during the current recession, according to the Pew Research Center. (more…)
View ArticleConsumers More Likely to Act Upon Online Brand Messaging
Consumers are more likely to read and act upon online advertising than they were a year ago, according to an Opinion Research Corporation consumer preference survey sponsored by Adfusion, a division of...
View ArticleTop 10 Automotive-Classifieds Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleCorporate America’s Reputation Slightly Climbs
After hitting rock bottom during the height of greed, bailouts, and the economic crisis in 2008, the American public’s perceptions of the reputation of corporate America seem to be bouncing back,...
View Article