B2B Marketers Allocate Fewer Social Media Resources
Fewer B2B companies devote full-time staff toward or engage outside help for social media marketing than B2C companies, according to a recent study by digital marketing firm White Horse. (more…)
View ArticleTop 10 Mobile Phone Websites – April 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Community-Based Organization Websites – April 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMay Retail Email Voume Slips 3%
Top online retailers sent each of their subscribers 2.7 promotional emails on average during the week ending May 28, 2010, according to Chad White, research director at Responsys and author of the...
View ArticleMarketing Content Fills 42% of Prime Time
In Q1 2010, an average hour of monitored prime time network programming contained 10 minutes and 55 seconds (10:55) of in-show brand appearances and 14 minutes and 20 seconds (14:20) of network...
View Article28% of US Mobile Web Users Go Online Daily
Twenty-eight percent of US mobile phone users access the mobile internet at least once a day, according to a recent consumer survey conducted by ABI Research. (more…)
View ArticleAmericans Watch 30.3B Online Videos in April ’10
About 178 million US internet users watched 30.3 billion online videos during April 2010, according to comScore Video Metrix data. (more…)
View ArticleTop 10 TV Websites – April 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Social Networking Websites & Forums – April 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMay Chain Store Sales Rise as Expected
Chain store sales rose on a year-over-year-basis throughout May 2010, although they fluctuated on a weekly basis, according to [pdf] the Weekly Chain Store Sales Snapshot compiled by the International...
View ArticleAd Spending Rises in Most Media
Ad spending rose in most major types of media during Q1 2010, according to data released by Kantar Media. (more…)
View Article13% of Online Consumers Buy Virtual Goods
A small but growing percentage of US consumers with internet access are buying virtual goods, according to a new study from PlaySpan and Magid Associates. (more…)
View ArticleMobile Social Networking Grows Dramatically
The number of US mobile phone users performing social networking grew dramatically between April 2009 and April 2010, according to comScore MobiLens data. (more…)
View ArticleTop 10 IT/Internet-based Business/Finance Websites – May 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – May 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article‘Behind the Curve:’ Week Ended June 4, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleHalf of Adults Consume Online Video
Fifty-two percent of US adults, and 69% of US adult internet users, have used the internet to watch or download video, according to the Pew Internet & American Life Project. (more…)
View ArticleGames Most Popular Mobile App
Games are the most popular mobile application with both US smartphone and feature phone users, according to “App Playbook” data from The Nielsen Company. (more…)
View ArticleSocNet Reviews Most Influence Younger Adults
Reviews on social networks influence 45% of all online US adults and 50% of those aged 18-34, according to a recent Harris Poll. (more…)
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