Top 10 US Movie Websites – November 22, 2009
NOTE: ‘Saturation’ is percentage of total movie pages viewed in the specified time period. ‘Change’ is rank change from the previous time period; if there were no page views to a specific movie in the...
View ArticleOnline Shoppers Have Deeper Pockets; Plan to Spend More
Active online buyers in the US – those who expect to spend more than 30% of their holiday budget online – have bigger budgets than other shoppers and are more likely to spend those dollars on Black...
View ArticleTop 10 Cable TV Show Websites – Week Ended 12-12-09
Comedy Central’s South Park was the #1 ranked TV show website among the cable networks (adults only). BET’s 106 & Park was the #2 most visited site followed by Comedy Central’s The Daily Show at...
View ArticleGift-Card Buyers Want Online Access, Personalization, Incentives
Though the vast majority of gift cards have traditionally been of the plastic type and sold in person, a sea change is occurring in the gift-card industry and has more consumers buying gift cards...
View ArticleOne-Third of Online Americans Use Social Media for Health
While medical professionals remain a keystone of the US healthcare delivery system, patients and caregivers are empowering themselves in record numbers when it comes to managing their own health and...
View ArticleRecession Intensifies ‘Couch Potatoism’ as TV, Internet Converge
Some 26% more Americans chose TV as their favorite type of media than they did last year, according to a new study by Deloitte, which lends credence to the theory that the recession has intensified...
View ArticleVerbal WOM Plays Key Role in Video-Watching Decisions
The ways in which people learn about and ultimately decide to watch video on TV or the internet are very similar – with verbal word of mouth (in-person conversations or phone calls) scoring well above...
View ArticleTop 10 Politics Websites – November 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Family Websites – November 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended Dec. 18, 2009
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View Article188M Listeners in US Hear Network Radio Ads
More than 188 million people in the US ages 12+ heard one or more network radio commercials during the December 2009 survey period, according to Arbitron’s most recent RADAR Report (Radar 103), reports...
View ArticleAmex Spending Tracker Shows Continued Hope for Holidays
Following November results that signaled hope for this year’s holiday shopping season, the December American Express Spending & Saving Tracker 2009 continues to suggest that things may turn out...
View ArticleTop 10 Health & Medical Information Websites – January 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleConsumers Favor Credit Cards Online
US consumers favor major credit cards for online purchases by a wide margin, but debit cards are growing in popularity, according to a recent study by Javelin Strategy & Research. (more…)
View ArticleOlympic Viewers Multitask Online
Almost 13% of viewers tuning in to Olympic opening ceremonies on Friday, February 12, 2010, were also surfing the web, according to preliminary data gathered from Nielsen‘s single source panel of TV...
View ArticleSmartbooks Set for Rapid Growth
Smartbook devices, which first appeared on the market in 2008, are set to ship 163 million units worldwide in 2015, according to ABI Research. (more…)
View ArticleFood-borne Illness Poses Consumer Concern
Four in ten (42%) Americans indicate they have become sick or ill during the past two years from what they attribute at least in part to something they ate, according to a new Harris Poll from Harris...
View ArticleTop 10 Politics Websites – January 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Print Media Websites – January 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleWomen Favor Olympics
Unlike the male-favored Super Bowl, the TV audience for the Winter Olympics is predominantly female, according to The Nielsen Company. (more…)
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