Top 10 Viral Videos – March 2010
Continuing a trend established in January and February 2010, the videos selected by video-content distributor goviral for March 2010 were universally light in tone. (more…)
View ArticleTop 10 Video, Multimedia Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Games Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended April 9, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleHispanics Create More than Half of Food Growth
Hispanics have become the most important U.S. demographic growth driver in the food, beverage and restaurant sectors, according to data from Hispanic market research firm Latinum Network. (more…)
View ArticleDifferent Credit Card Features Appeal to Specific Segments
Different credit card features hold appeal for specific customer segments, according to a recent survey conducted by Compete. (more…)
View ArticleHow to Hire a Digital Ad Agency – The Final Round
Earlier this week, MarketingCharts presented 11 questions a company can ask during the initial vetting process of hiring a digital ad agency that can help ensure success. (more…)
View ArticleTop 10 Mobile Phone Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Social Networking Websites & Forums – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleRetailers Look to Sales Floor
IT budgetary plans indicate retailers are preparing to focus on the selling floor to provide store profitability, according to data from Retail Systems Research. (more…)
View ArticleHeavy Drug Ad Spending Doesn’t Pay Off
The pharmaceutical brands which spent the most money on TV advertising in 2009 did not make the biggest impression on viewers, according to data from The Nielsen Company. (more…)
View Article4 Things You Wouldn’t Have Guessed About Multivariate Testing
Multivariate testing seems to be an easy enough process to implement: have a question about a website or online newsletter’s design and its appeal to customers? Test it! (more…)
View ArticleSmartphone Owners Misunderstand 4G
Most US smartphone owners do not understand the current state of 4G (fourth generation) mobile phone technology, according to research by Compete. (more…)
View ArticleTop 10 TV Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Health & Medical Information Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleWeak ’09 Drives Strong March ’10 Sales Results
Poor U.S. retail industry performance in March 2009 helped drive positive year-over-year sales growth in most retail sectors, according to MasterCard Advisors‘ Spending Pulse. (more…)
View ArticleMagazine Ad Revenues, Pages Fall in Q1 2010
Ad pages also declined in Q1 2010 compared to Q1 2009, falling 9.4%, according to the Publishers Information Bureau (PIB). (more…)
View ArticleMonthly Location-based Video Ads Hit 237M
An estimated 237.4 million location-based video ads were displayed to adult audiences each month in the last four months of 2009, according to a new report released today by The Nielsen Company. (more…)
View ArticleAmericans Conduct More Core Searches in March
Americans conducted 15.4 billion core searches in March 2010, a healthy 6.2% increase from 14.5 billion the previous month, according to comScore qSearch data. (more…)
View ArticleTop 10 Family Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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