Job Growth Aids Consumer Spending Index
Improvements in the job market and a reversal in rising tax rates caused the Deloitte Consumer Spending Index to rebound in March 2010, following three straight months of decline. (more…)
View ArticleAmericans Watch 28.1B Online Videos in Feb. ’10
Americans watched 28.1 billion online videos in February 2010, according to the comScore Video Metrix service. (more…)
View ArticleCoupon Redemptions Grow 27%
Following a leveling-off period from 2006-08, coupon redemptions grew by 27% in 2009, according to analysis by The Nielsen Company. (more…)
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Google Page Indexing Creates Leads
The more pages a company has indexed by Google, the more leads it will generate, according to research by internet marketing firm Hubspot. Incremental Indexed Pages Can Cause Double-digit Lead Growth...
View ArticleTop 10 Politics Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleConsumer Economic Difficulties Persist
Consumers are experiencing increased economic difficulties even as the employment picture improves, according to the April 2010 Consumer Reports Index. (more…)
View ArticleTV, Online Ad Revenues Drop 12%
Total US TV and online advertising revenues dropped 12% in 2009, although online revenues independently grew, according to research from The Yankee Group. (more…)
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Smartphones Key to Mobile Gaming Growth
Rising smartphone adoption rates show promise for the mobile gaming industry to reverse declining participation rates, according to data from comScore. Feature Phone Users Drive Overall Mobile Gaming...
View ArticleBigger Business Blogs Better Lead Bringers
Business blogs begin generating significantly more leads when they have a median of 24 or more articles posted, according to research by internet marketing firm Hubspot. (more…)
View ArticleUS Ad Spending to Rise 3%
US ad spending will rise by 3%, including revenues from the Olympics and spending on elections, to $164.5 billion, according to Magna (via MediaPost). (more…)
View ArticleBehind the Curve: Week Ended April 16, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View Article3 More Things You Didn’t Know about Multivariate Testing
Earlier this week, MarketingCharts looked at four “quirky” things you might not know when setting up a multivariate test strategy, courtesy of MarketingVox. (more…)
View ArticleHow Promoted Tweets Can Work
Twitter has introduced – partially, with more details to follow – its long-awaited path to monetization, according to the company’s blog.. (more…)
View ArticleTop 10 Print Media Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticlePrivate Label CPG Unit Sales Fall
Partially reversing a trend set in January and February 2010, private label CPG dollar sales rose for the third straight month in March 2010, but unit sales slightly fell. According to research firm...
View ArticleProspective Credit Card Owners Dislike Fees
The most attractive feature of a credit card to a prospective owner is the lack of an annual fee, according to a recent survey conducted by Compete. (more…)
View ArticleMore than 100 Twitter Followers Boost B2C Leads
Once a B2C company has more than 100 followers on the Twitter social network, its median monthly lead generation dramatically improves, according to research by internet marketing firm Hubspot. (more…)
View ArticleAuto, Political Sites Gain Visitors
Auto manufacturer and political information sites were the top-growing US online site categories during March 2010, according to comScore Media Metrix. (more…)
View ArticleTop 10 House and Garden Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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