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Mobile Health Monitoring Market to Reach $1.9B
The worldwide market for mobile remote health monitoring applications should reach $1.9 billion USD by 2014, according to [pdf] Juniper Research. Reducing Healthcare Costs Using Mobile Health For most...
View ArticleSocial Engagement Aids Branding
Marketers seeking to increase brand recall, awareness and purchase intent should consider engaging consumers via online social networks, according to a new study from The Nielsen Company and Facebook....
View ArticleHow Marketers Should Appeal to Men
Marketers targeting a male audience need to understand the critical differences between men and women, according to Dr. Bob Deutsch of marketing firm Brain Sells. Namely, men consummate and women...
View ArticleTexting Top Teen Communication Link
Cell-phone texting has become the preferred channel of basic communication among US teens and their friends, with cell calling a close second, according to findings from the Pew Internet & American...
View ArticleTop 10 Broadcast Media Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleEuropean Mobile Mapping Increases 68%
The use of mobile mapping and direction services across Europe increased 68% between February 2009 and February 2010, according to comScore MobiLens data. (more…)
View ArticleWireless Provider Fan Page Engagement Grows
An increasing number of consumers are engaging on the Facebook fan pages of the four major wireless providers, according to data from Compete. (more…)
View ArticleHomeowners Plan 2010 Improvements
Despite believing a seller’s market is not coming soon, a majority of US homeowners plan to invest money in home improvement projects this year, according to the April 2010 American Express Spending...
View ArticleOnline Video Ads Beat Regular TV Ads
Video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads, according to data from The Nielsen Company and Microsoft. (more…)
View ArticleCautious Online Shoppers More Likely to Buy
Although cautious online shoppers take longer to make purchases, they are also ultimately more likely to be converted to sales, according to [pdf] a new white paper from internet security technology...
View ArticleStates with Declining Fertility See Economic Decline
Marketers seeking to target specific US states should be aware of a link between declining birth rates and declining economies, according to a study from the Pew Research Center. (more…)
View Article5 Ways to Keep Location-Based Strategies Fresh
Geo-locational apps and social networks such as Foursquare are about to reach an inflection point – that is, a point where they become as mainstream as Facebook or Twitter, according to MarketingVox....
View ArticleMost Marketers Use Social Media, But are New to It
A majority of marketers are using social media in their marketing efforts, but most have only been using it for a few months or less, according to a new survey from SocialMediaExaminer.com. (more…)
View ArticleBehind the Curve: Week Ended April 23, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleTwitter, Facebook Leading Social Media Marketing Tools
The Twitter and Facebook online social networks are neck-in-neck competition to be the most used social media marketing tools by marketers, according to a new survey from SocialMediaExaminer.com. (more…)
View ArticleTop 10 Sports Websites – March 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMore Consumers Buy Auto Insurance Online
US consumers purchased substantially more auto insurance policies online in 2009 than in 2008, according to a new study from comScore. (more…)
View ArticleQSR Retailers Increase Advertising 2%
While advertising as a whole took a hit in 2009, U.S. quick service restaurant (QSR) retailers ramped up spending during the year by 2% compared 2008, according to The Nielsen Company. (more…)
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