Online Product Searches Suggest Pay TV Popularity
Year-over-year increases in online searches for pay TV and bundle product packages suggest pay TV remains popular with consumers, according to Compete analysis of research by the Convergence Consulting...
View ArticleMarketers Use Third-Party Mobile Apps
Although three-quarters of marketers use third-party mobile networking applications, most do not create their own customized apps or use mobile advertising, according to a new survey from...
View ArticleUK Online Video Viewing Rises 37%
UK web users viewed 5.5 billion online videos in February 2010, a 37% increase from 4 billion in February 2009, according to comScore Video Metrix data. (more…)
View Article‘Must Have’ and ‘Easy to Eat’ Displays Work Best
In-store promotional displays of inexpensive products that fall into the “must have” and “easy to eat” categories work best, according to research from The Nielsen Company. (more…)
View Article4 Ways to Identify and Cultivate Your Brand’s Mass Influencer
Mass influencers – you know who they are, even if you can’t necessarily identify them specifically. They are the prolific blogger or tweeter with a huge following or audience that not only reads him or...
View ArticleSocial Media Aids Customer Acquisition
Many B2C and B2B companies are successfully using social media networks to acquire customers, according to [pdf] the “State of Inbound Marketing Report” from internet marketing firm Hubspot. (more…)
View ArticleCross-channel Retailing Grows in Popularity
An increasing number of consumers are performing a wider variety of cross-channel retail activities, according to the Compete Online Shopper Intelligence study. (more…)
View ArticleAmericans Have Low Economic Confidence
Although many experts say the recession is ending or has ended, most Americans are not feeling confident about the state of the economy, according to a recent Harris Poll. (more…)
View ArticleInbound Marketing Grows in Importance
Inbound marketing is continuing to grow in importance at the expense of outbound marketing, according to the “State of Inbound Marketing Report” [pdf] from internet marketing firm Hubspot. (more…)
View ArticleMarch 2010 Search Rankings Change Little from February
Americans’ usage preference for online search engines changed little between February and March 2010, according to The Nielsen Company. (more…)
View ArticleMother’s Day Spending Should Increase
Consumer spending for the upcoming Mother’s Day holiday (May 9, 2010) should improve slightly from 2009, according to two recent studies. (more…)
View ArticleHD Mobile Voice Surge Expected in ’14
The use of high definition (HD) mobile handsets, virtually nonexistent in 2010, should begin ramping up 2013 and surge in 2014, according to data from ABI Research. (more…)
View ArticleRemote Mobile Payment Market Poised for Growth
Remote mobile payment for both physical and digital goods should substantially grow in popularity during the next several years, according to [pdf] a new whitepaper from Juniper Research. (more…)
View Article4 Reasons to Fire Your Digital Ad Agency
Not all digital ad agencies are as savvy on these strategies and technologies as they proclaim, according to the initial survey results of integrated marketing agencies by Andrew Ballenthin, president...
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