Minority Growth Represents Marketing Opportunity
The increasing percentage of the US demographic profile represented by ethnic minorities presents an opportunity to marketers and retailers, according to The Nielsen Company. (more…)
View ArticleConsumers Hear Differences in Male, Female Voices
Marketers trying to find the right voice for an advertisement should match the gender of the voice to the ad’s tone, according to a new Adweek Media/Harris Poll. (more…)
View ArticleAlmost Half of Marketers Use SocNets
Close to half of global marketers currently use social media in their marketing efforts, according to [pdf] a new study from marketing technology provider Unica. (more…)
View ArticleTop 10 Broadcast Media Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleSt. Patrick’s Day Set to Be Greener in 2010
American consumers are feeling more festive about St. Patrick’s Day this year than they did last year, according to the results of a recent National Retail Federation (NRF) survey conducted by...
View ArticleMulticultural Ad Spending Declines Less than General Market
Spending on Spanish-language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released by The Nielsen Company. (more…)
View ArticleTop 10 Sports Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleConsumers Don’t Strongly Identify with Brands
Although consumer demand for quality brands and products remains strong, consumers generally do not strongly identify with brands, according to global video interviews conducted by consumer insights...
View ArticleVideo Dominates Rich Media Investments
Video is the most adopted rich media marketing tactic today, according to [pdf] a new study from marketing technology provider Unica. (more…)
View ArticleUNC, Duke Tie for Favorite Men’s College Hoop Team
The University of North Carolina (UNC) is in a first-place tie with fellow North Carolina school Duke for most popular men’s college basketball team, according to Harris Interactive. (more…)
View ArticleMarketers Use Web Data in Offer Decisions
Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica. (more…)
View ArticleIntegrating Email, Direct Email Improves ROI
Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to [pdf] a new report from customer relationship marketing agency Merkle....
View ArticleTop 10 Mobile Phone Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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E-commerce Fraud Losses Drop
E-commerce fraud appears to be on the wane, according to [pdf] a new survey from payment management solutions provider CyberSource. Online Fraud Dollars, Revenue Share Go Down According to the “11th...
View ArticleMarketers Maintain Offline Data Usage
Despite the drastic shift the internet has caused in the marketing industry, most marketers still use traditional offline data in their offer decisioning, according to [pdf] a new study from marketing...
View ArticleMobile Web 2.0 Market to Reach $19B
The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to [pdf] a new study from Juniper Research. (more…)
View ArticleBing Makes Search Inroad
MSN/WindowsLive/Bing experienced approximately 15% growth in its share of US searches in February 2010, according to The Nielsen Company. (more…)
View ArticleTop 10 Family Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Print Media Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleAmericans Confident in Military, not Congress
The military inspires a great deal of confidence in almost six in 10 Americans, while Congress inspires such confidence in less than one in 10 Americans, according to research from Harris Interactive....
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