Marketers Leverage Customer Initiated Interactions
A sizable majority of North American and European marketers use customer initiated interactions as marketing opportunities and have control of inbound marketing, according to [pdf] a new study from...
View ArticleAnnual US Ad Spending Falls 12.3%
Total advertising expenditures fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media. (more…)
View ArticleMonthly US Web Usage Declines in February
Average US month-over-month internet usage declined in every category during February 2010, with most web brands and parent companies losing traffic, according to The Nielsen Company. (more…)
View ArticleTop 10 House and Garden Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended March 19, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticlePrivate Label CPG Dollar, Unit Sales Continue Growth
For the second straight month, private label CPG dollar and unit sales both rose in February 2010. According to research firm The Nielsen Company, during the four-week period ended February 20, 2010,...
View ArticleDigital, Cable News Audiences Only Media to Grow in 2009
For the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news in 2009, according to The Pew Project for Excellence in Journalism. (more…)
View ArticleMarketers Adopt Emerging Channels
More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica. (more…)
View ArticleShare of Ad Spending by Medium – December 2009
Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.
View ArticleMarketers Consider Centralized Decisioning
Although only 25% of marketers currently use centralized decisioning technology, another 40% plan to, according to [pdf] a new study from marketing technology provider Unica. (more…)
View ArticleTax, Gaming Sites Lead Category Growth
Tax and online gaming sites were the top-growing online site categories during February 2010, according to comScore Media Metrix. (more…)
View ArticleSocNet Usage Rises in Feb.
On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from February 2009, according to The Nielsen Company....
View ArticleHow Marketers Should Appeal to Women
Marketers targeting a female audience need to understand the critical difference between men and women, according to Dr. Bob Deutsch of marketing firm Brain Sells. Namely, women cycle and men...
View ArticleCredit Card Usage Remains Low
Although Census Bureau estimates indicate 181 million Americans will own credit cards this year, their usage rate remains low, according to recent research from compete. (more…)
View ArticleMobile Location Center Licensing Revenues to Reach $1.8B
Mobile location center (MLC) licensing revenues will grow from $560 million in 2010 to $1.8 billion in 2015, at which point they will reach saturation, according to ABI Research. (more…)
View ArticleMarketers Struggle with Results, IT
Virtually all marketers struggle with turning data into actions, and IT support of marketing technology needs is the number one industry bottleneck, according to [pdf] a new study from marketing...
View ArticleSimultaneous TV/Web Usage Jumps
More people spent more time simultaneously viewing the internet and TV in December 2009 than in June 2009 or December 2008, according to the Three Screens Report from The Nielsen Company. (more…)
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